WHERE CHAMPIONS
FIND THEIR EDGE
Loni King and PPR Racing represent NASCAR drivers, architect partnerships around shared values, and build ecosystems where relationships become the product.
About
LONI KING &
PPR RACING
Loni King is the founder and President of Precision Performance Racing — a NASCAR driver representation and strategic partnership firm based in Knoxville, Tennessee. With over a decade of experience across Sports & Entertainment, Technology, and Business Development, she built PPR around a single belief: relationships are the asset.
PPR doesn't sell sponsorship. We architect partnerships — connecting drivers, brands, and organizations that share common DNA, then creating the relationships, experiences, and opportunities that allow them to build something meaningful together.
What We Do
HOW WE
OPERATE
Driver Representation
Contract negotiations, career strategy, team placement, and day-to-day management for NASCAR drivers at every level.
Partnership Architecture
We architect partnerships around shared values, create relationships between organizations, uncover opportunities for mutual growth, and build those relationships toward a common mission.
Ecosystem Development
We bring together drivers, teams, brands, and organizations that share common DNA — then create the relationships, experiences, and opportunities that allow them to build something meaningful together.
Driver Spotlight
JOSH WILLIAMS
#92 OPTUM CHEVROLET
NASCAR O'Reilly Auto Parts Series
Josh Williams
#92 Optum Chevrolet · DGM Racing
Hospital Tour · Presented by Optum
Josh Williams
Nearly 200 children's hospitals visited since 2015
All NASCAR Series
Join the Roster
Representation, sponsorships & PR — contact Loni
Get In Touch
LET'S TALK
Whether you're a driver looking for representation or a brand ready to invest in NASCAR, Loni wants to hear from you.